Blink: The Power of Thinking Without Thinking

Today we’re going to start a new section called “Books Reviews”. In this section we’ll talk about books.
blinkFirst article is about a book named ‘Blink: The Power of Thinking Without Thinking’ written by Malcolm Gladwell, a British-born Canadian journalist & author based in New York City. His first book The Tipping Point, discusses the potentially massive implications of small-scale social events and Blink is his  second book. It explains how the human subconscious interprets events or cues and how past experiences allow people to make informed decisions very rapidly.
Here is the article sent by one of my good friends:

Blink, The power of thinking without thinking
I picked up this book as it had a very fascinating name and the writer also is well known in the media circuits. The Description at the back of the book too forced me to buy this one. But since that day I have been regretting my decision. I started reading the book the very same day I bought it. After reading first 15 pages, I realised that this is just not the stuff I supposed it to be.

Blink is a book that illustrates the importance of our snap decisions. It reiterates that the decisions we take without even processing the whole data, provided to us, may be correct. The point to note here is ‘May be’.

It states that sometimes we make some decisions in just a blink of an eye and those decisions turn out to be correct but when asked to explain the basis for such decisions, we draw up a blank. These decisions that seem so simple are not exactly that simple.

Acc. To Gladwell, great decision makers are not those who spend hours processing the data and making informed decisions and those who can then explain their decisions in logical steps, but are those who can filter out the most important factors in the overwhelming data that is given to them and then take decisions in a few snap seconds.

Gladwell gives a lot of examples in favour of his point but forgot to tell us how should we tell the difference between two situations where we should or shouldn’t trust our judgement. At one point the book becomes repetitive as he continues to state one point again and again.

While Gladwell does bring up some interesting concepts to light, his book never gels into a coherent whole. I started reading it about six months back and most of it in under a day and already my instincts are telling me it’s not worth finishing which is a rare case for me because I am one who reads a book cover to cover no matter how boring it may seem to me.
So on a whole, I would give this book a rating of 2 on a scale of 5.”

By:
Sakshi Kohli

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This entry was posted on Monday, February 22nd, 2010 at 11:01 pm and is filed under Books Reviews, Others. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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